![]() So, as long as the marketplace allows it, you can go ahead with manual campaigns. Choosing a third-party agency is the best way to run Shopping Ads. Individual sellers may find the Expert mode on Google Ads complex at first. You are a third-party agency managing seller on a marketplace.The marketplace employs you to manage seller advertising.These rules cover the following situations. This advertising tool mainly focuses on Shopping Ads, and has several strict rules. ![]() They show the product image along with brief seller info.Įtsy being a marketplace, comes under Google’s Merchant Center. Sometimes they also show up on the right-hand side of SERPs. These are those that appear on the very top of SERPs. What are the Google Ads marketplace rules?Īrbitrarily, Etsy products are best eligible for Google Shopping Ads. The manual mode allows granular control over campaign settingsĬan you run a manual campaign for the products listed on your Etsy shop?.Google Ads may increase or decrease the bid amount without explanation.You have no control over your spending in smart campaigns. ![]() However, most marketers agree that it is more profitable to run a manual campaign. In fact, Etsy featured as one of its case studies for the success of smart bidding. Google Ads actively promotes smart campaigns. On the other hand, people starting with smart campaigns can switch anytime to the Expert mode for manual campaigns. You can use the Expert mode instead, but that will restrict you from using the smart mode. Google guides all new marketers by default to smart campaigns. Just set a budget and provide Google Ads with certain keyword themes, and you are ready in 15 minutes.Īs for manual campaigns, you need to use the ‘Expert mode.’ Smart campaigns imply that you let Google Ads do all the heavy lifting. You can either choose the smart campaign mode or opt for the manual system. Google Ads has two key formats for campaign management.
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